Released on: November 1, 2007, 6:26 pm

Press Release Author: christine

Industry: Management

Press Release Summary: Rocawear clothing line has become an icon when it comes to
urban or streets wear, so if your wondering on how Rocawear came to being then read
this article

Press Release Body: Have you ever worn a clothing line such as the rocawear? If yes,
then do you know what kind of things that happened before rocawear came to be one of
the famous clothing line ever? Then here a little bit history about rocawear.
The rocawear was founded in 1995 by music moguls Shawn \"Jay-Z\" Carter, Damon Dash
and Kareem \"Biggs\" Burke, The ROC has been at the forefront of hip hop\'s evolution
into a borderless, global lifestyle. Serving as The ROC\'s initial launching pad was
Roc-A-Fella Records.
Realizing their ability to create culture far transcended the realm of music, the
trio founded the apparel company rocawear. Like Roc-A-Fella Records, rocawear
quickly risked its claim in hip-hop history by becoming the brand of choice for
street sense consumers. The rocawear has concentrated on providing its costumer with
ingenious modernization in terms of fabrication, application, and artwork. The
brand\'s attention to detail has given rocawear an appeal far and beyond its core
urban customer. Ten years have passed since the genesis of The ROC and a dynasty now
reigns.
And on this day and age, rocawear is a dominant lifestyle apparel brand for a wide
range of customers, with annual retail sales over $700 million. Inspired by an urban
aesthetic rooted in young men\'s sportswear, rocawear has extended its brand through
licensing pacts to develop lines like Kids Headquarters for children, Signature for
junior\'s clothing, Gina Group for socks and sandals, Gordon & Ferguson and Brandon
Thomas for leather suede and fur outerwear, M.London for handbags and belts,
Endurance for loungewear and big & tall, Nas Industries for headwear, Lucas Design
jewelry and Color in Optics sunglasses; as well as co-branded product with Pro-Keds.
By integrating international impulses into the rocawear fashion, the brand has
extended its appeal beyond the national borders and has become a brand of
international significance. As a result, rocawear boasts offices on countries such
as UK, Japan, Canada, and Europe.
Through cooperation between numerous brands, rocawear are able to effectively
advertise to consumers of an entire change lifestyle, for the best of course. In
addition to the traditional mediums employed to communicate rocawear's branding
message such as out of home advertising (billboards, bus shelter, bus kings, etc.),
rocawear also utilize a considerable amount of non-traditional method within
rocawear's marketing.
So if you wanted more information regarding rocawear, then visit
www.streetzwear.com.

Web Site: http://www.streetzwear.com

Contact Details: 6820173